Prevail

Health / Prescription

Practical solutions for long term weight loss and health.

Requests

Create content for a brand new service/product for weight loss that explains it in the easiest way possible for visitors.

Be inclusive for women who are overweight and address the issues that accompany obesity while giving a positive and uplifting mission.

Find a creative way to present the steps involved in the weight-loss program.

Challenges

 Presenting a new program that has some challenging steps and help visitors to feel that it is doable for them.

Client had no client imagery yet so stock photos had to be used which can be difficult to find the right images that really speak to visitors.

Client did not have branding yet, so we needed to create a feel for the program that could be carried through the site.

Set up forms that are not overwhelming to new clients.

Our Solution

We designed with a positive view of women who are obese but wanting to create some wonderful goals that are attainable.

Stock photos were worked with to create an uplifting story that encourages clients to find their way through the process of weight-loss.

We created a new brand while giving the feeling of familiarity to other know brands in this field, so new clients can feel confident about Prevail services.

We added design for forms that make the process so easy for users to quickly answer questions and get started.