Better Money Decisions


A financial wellness program by women, for women.


Niche towards women but leave space for men.
Integrate their 9 step wellness program.


Creating a women’s site that doesn’t turn men off.
Making their 9 step detailed program digestible at a glance.
Take financial info that is complicated and find an easy way to lead the visitor through it without making them feel overwhelmed or worse yet, stupid.

Our Solution

Make sure all text on the site is dummy proof – basically make sure we could understand it as consumers.
Brainstorm with the BMD team to get real stories about real people to make it easy to comprehend.
Bring in the CEO Lorraine Ell to show the feel of Better Money Decisions. Lorraine’s energy infused on the site really portrayed the goal of women succeeding in creating financial wellness in their lives.