Upscale neighborhood taverns.
Show off the vibe of the The Vig restaurants, a speak easy that is in your neighborhood.
Include all 5 locations into one website that included menus, locations, events, blogs and catering for each.
Make sure that visitors get to the location in their neighborhood without confusion.
Create all menus digitally so they can be changed out easily by staff.
Use one website to show off all 5 locations and their uniqueness.
Making the menus easy to read online, great on all devices and easy to change out for their team.
Making menus that were slightly different depending on the location.
Taking older images and bringing new life to them.
We wanted to show off the vibe of the The Vig restaurants, a speak easy that is in your neighborhood through great imagery and graphics that portray their unique venue. The images were provided by staff so we had to get creative with graphics and animation to bring them to life.
Using the idea of the games that The Vig provides for before and after eating, we used fun games animation to guide users to the right location.
We made finding the right location the primary goal on the homepage, so that visitors could quickly find the online menu or location information.